LAUREL FORK — Contemporary usage of the term “timeless” tends to infer whatever abides does so independently.
Timeless Treasures Antiques and Gifts proves the connection is personal. The firm looks to re-open this spring in a new location at 13139 Danville Pike in Laurel Fork with a grand opening set for April 1.
Owners Charlotte and Jim Wuenscher came to the area from North Caroline more than 12 years ago as they looked to something a little slower than the explosive development of the Piedmont Triad. Jim Wuenscher, who served as a professor at Wake Forest University, is known to many in the area as a long-time biology teacher at Carroll County High School. The couple’s daughter, Tracy White, also serves as an assistant manager at the shop, keeping it a family affair.
It doesn’t get any more timeless than the shop being a long-held dream of Charlotte Wuenscher. In fact, the timeless in the title was suggested by White due to a connection between a beloved clock her mother had purchased and her passion for antiques and people.
Charlotte Wuenscher said she is excited about the newer, larger location. The shop was formerly located on Red Hill Road and had to move when that property was sold. It is open from Wednesday through Saturday from 10 a.m. to 5 p.m. and offers a range of items including antiques, jewelry, candles, various types of rugs, prints, glassware and china.
“I’ve always done lamps,” said Charlotte Wuenscher as she explained the shop features lots of Victorian furniture but also has pieces from the early 1800s until now. She said Jim has “been her rock,” and has steadfastly supported her foray into small business, following some cautions he’d learned while in business for himself (at New River Canoe Outfitters). Wuenscher said she loves people and decorating. She has a book logging her customers with more than 5,000 names, including some from Canada and “just about every state in the country.”
She said the store’s emphasis is on service and getting to know its customers. They rely on word of mouth and a minimal advertising done with flyers, no formal online presence.
“I followed my father’s (Robert Snyder) advice to treat others as you’d like yourself to be treated,” said Wuenscher, who pointed out repeat customers regularly stop by to see what new items are being offered. The newest home for the shop is a 3,000-square foot facility with two bathrooms, a full kitchen and storage area. Wuenscher said they look to continue the tradition of community service in the building, which once served as the Laurel Fork Fire Department building (beside Nester’s Store) and hosted numerous benefits for the community.
She said the benefits paid for the new Department building, which is in sight of the store. Wuenscher said they take special joy in regular customers, many of which are local. She said Jim also does some of the re-finishing and “book work” for the shop and has kept very involved with the enterprise. White divides her time at the shop with another job at a local business and community service. Consignors are welcome at Timeless Treasures Antiques and Gifts and may obtain more information by calling 276-398-2121.
David Broyles may be reached at 276-779-4013 or on [email protected]